Want the London look? Stay Matte Liquid Lip Colour is a liquid lipstick with high-intensity colour, velvety matte finish, and a long-lasting, comfortable wear. Boldness that stays on up to 12HR . Stay Matte delivers full coverage in one stroke that's kiss-proof, touch-proof, and waterproof while also being unbeliveably comfortable and lightweight. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK. Key Features matte liquid color Midnight Looks That Slay This Rimmel London lip color gives you an urban, edgy look with a touch of confidence. It is for those women two are always cool and never predictable. This lip cover offers outstanding coverage for gorgeous lips in just one stroke. Ultimate Convenience This Rimmel London Stay Matte lip color is waterproof and touch-proof, so you can wear it freely without worrying about ruining your look. Also, it is kiss-proof, which makes it perfect for romantic dates. This lip colors provides boldness that stays on for up to 12 hours, so you do not have to apply it again in the middle of the day.